Services from the PPC Search Engine Marketing and Internet Marketing Experts at KeywordMktg

Why Search Engine Marketing (AKA: Keyword Marketing & Search Marketing)?

The majority of websites are found through search engines. Four out of every five Internet users say they use a search engine daily. Additionally, 80% of all surfers say they stop looking for a site after 30 results. The higher your site is positioned within a search engine or directory, the more traffic your site will receive. PPC (Pay-Per Click) Search Engine positioning is a measurable/traceable method of attracting self-qualified customers.
Optimal search engine positioning requires a persistent approach that is well integrated with your design, Internet marketing and traditional marketing strategies. Site information architects and web designers/programmers develop sites with many usability and technical requirements in mind.

Search Engine Marketing is designed to focus on a variety of activities generating a highly targeted stream of traffic to your website. This builds a foundation upon which your successful online advertising effort is based. Generating a highly targeted, industry-related list of keywords strings that are already being searched for across the internet ensures that an ad for your website is included in the top search results returned by a search engine for the keywords and phrases that are being used by your potential clients and customers.

Successful Search Engine Marketing requires a thorough knowledge of:

v     Keyword Analysis: Specialized information from search engine keyword databases of keyword search patterns of Internet users combined with monitoring search engine-based algorithms ensures the best key phrases, and positions those key words and phrases in the most appropriate locations for the best results.

v     SEM: You establish a monthly budget; we write the ads and bid on the key words to maximize your exposure on a pay-per-click basis. We work with Google, Yahoo, MSN and all the major Search Engines.

v     Position Reporting: Reporting Search Engine visibility monthly, or Bi-Monthly (twice a month), showing your Positions, Impressions, Clicks, CTRs (Click Thru Rate), CPCs (Cost Per Click) and Total Costs on the Account, Campaign, Ad Group and Keyword Level in an easy-to-read, user-friendly format. Thus allowing you to know exactly where and how your money is being spent, giving you the ability to maximize your budget.

How will you know how much your Campaigns are benefiting traffic to your site?

Web Analytics & Web Metrics, that's how!

How many users visited your website last month? Where did they come from? How long did they stay on your site? Which pages did they view? What keywords did they use?

Knowing the answers to these questions is essential to effectively managing your internet marketing strategy and maximizing your return on investment. Without this data a web site owner has no way of determining which source of traffic is producing the best results; and therefore which marketing program is producing the highest return on investment.

Selection of the right solution to meet your needs depends upon the answers to several questions including: Are your referring sources dynamic or static? Do you intend to perform detailed analysis on this data or will a graphical representation of basic user patterns meet your needs? Do you need detail down to the user level or is aggregate data acceptable? Do you need site performance data as well as user data?

Let Keyword Mktg, Inc. demonstrate how your website can actually help you answer these questions.

Benefits of Search Engine Marketing

v Compliments your current advertising

v Reduction in the overall cost per lead

v Consumer finds more accurate results in a shorter period of time

(therefore arriving at you sooner, and more often)